eCommerce accelerator
A long-term program where we work with strategy, scaling and ongoing workshops.
Whilst offering expertise within Facebook and Instagram Ads, we also provide a comprehensive solution for a scalable sales funnel, generating top-line growth for business-to-consumer companies.
Every client project is tailored according to the companies’ own characteristics. We deliver insights from experience of over 20 business-to-consumer brands. We have significant experience running Facebook and Instagram Ads, Google Ads, SEO, Email Marketing (CRM) and working with website development in order to increase conversion rate. With our analytical mindset we can help you find the scalable sales funnel.
“Actital has challenged us to reconsider our business model through delivering data analysis and continuous proof of concept through their work with Facebook, Google, Email, our website etc. - It is great to have a single partner, both strategic and executive, helping us with our overall strategy as well as implementing it.”
— Viktor Blomqvist - CEO Skultuna
What We Do
Focus on understanding and integrating the ecosystem and business model. Setting up a long-term strategy and execution plan in order to generate top-line growth. We focus on the most scalable channels. We are experts in the following areas.
Strategy & Data Analysis
Building a scalable funnel strategy. Focusing on the whole ecosystem including all paid digital channels, website, PR, Influencer marketing etc. Important to understand the customer journey and touch points on different levels of the funnel.
Facebook and Instagram Ads
We work tight in our team developing and executing on proven Ads funnel strategies. As we find scalability, the funnel is developed. Focus to scale, find new customers and drive top-line growth. Innovative strategy is important and we develop processes for continuous development of image and video creative.
Email Marketing (CRM)
Email marketing can drive 50% of sales. We help clients with strategies and setting upp tools, complementing the overall funnel strategy, automations, segmentations etc. in order to increase sales.
Looker Studio
For a deeper understanding of our clients’ data we leverage Looker Studio (Google Data Studio) to provide our clients with insights on their marketing and business results.
Pinterest Ads
Leveraging this channel for inspiration, we help clients to develop and execute on a strategy for Pinterest Ads. As a Pinterest Ads Partner we are among the first to receive updates in account and pin development, making sure our clients continue to grow and improve.
Google Ads (Youtube)
Google Ads can be a top-of-funnel traffic channel and/or a more conversion driven bottom-of-funnel channel. We analyze to set up the right strategy for the client, including Google Search Ads, Google Shopping, Display, Youtube etc..
Search Engine Optimization (SEO)
We help clients to find and implement tailor-made long-term SEO strategies, in line with the Google Ads strategy.
Developing eCommerce Platform
It is not all about driving traffic, the conversion path on the website is extremely important in order to convert sales. This needs to be connected to the overall funnel strategy. Further improvements when scaling globally, the eCommerce need to be perfect for all markets.
eCommerce Website Analysis
We analyze data through Google Analytics, the eCommerce platform, Facebook, Google Ads, Klaviyo, Google Search console etc. Through data analysis we prove strength and give input in client’s online business model. We develop ROI calculations and help set up growth KPIs.
Amazon Strategy
We help clients understand potential business values through Amazon, what to do, when. In line with the overall eCommerce strategy.
TikTok Ads
We help clients explore this newer channel for growth, developing an account structure in line with their marketing funnel and finding the right niche video communication in line with the brand.
“Actital’s success is their analytical skills in combination with deep eCommerce and digital marketing expertise for direct-to-consumer brands”
— Erik Magnuson, Co-founder Soft Goat