We are engineers and economists with a passion for performance marketing, strategy and eCommerce for D2C Brands.
Johanna Edin | COO
Johanna has a proven track record of success in helping eCommerce companies reach their full potential. Her expertise in strategic planning, operations management, and team leadership has enabled Johanna to drive growth, improve efficiency, and increase profitability for our clients.
Holds a B.Sc. degree in Business and Economics at Stockholm School of Economics specializing in Economics and Finance.
Carin Zetterberg | Associate
Meet Carin, our Creative Star with a passion for consumer brands and over ten years of project management experience. Carin is an expert in understanding the big picture and driving D2C Ecommerce growth. Before joining Actital, she worked with digital transformation and eCommerce at Kappahl.
Holds a M.Sc. degree in Engineering with Industrial design at Lund University of Technology. Complemented with design, communication and digital strategy at Bergs School of Communication.
Wilma Sjögren | Associate
Introducing Wilma, our esteemed Tech and Data Analysis Star. Wilma has the ability to seamlessly set up tracking and reporting, while also aggregating and interpreting data from individual ads to the entire funnel. This makes her a valuable asset to D2C brands, providing them with the necessary support to make well-informed decisions.
Holds a B.Sc. degree in Business and Economics at Lund University and HEC Montreal specializing in Marketing.
Kristoffer Edin | Analyst
Kristoffer has a strong track record of helping companies grow, with expertise in strategic planning and execution, budgeting, and operations. Before joining Actital, he worked in venture capital, helping multiple growth companies scale in the Nordics and beyond.
Holds a M.Sc. degree in Business and Management from Uppsala University and a B.Sc. degree in Strategic Management from Lund University.
Liv Sterner | Analyst
Meet Liv, our Insight and Strategy Star. With a strong foundation in business strategy and marketing, Liv is structured and insight-driven. Her sharp analytical mindset and deep understanding of consumer behavior help D2C brands navigate data and uncover actionable insights.
Holds a B.Sc. degree in Business and Economics from Stockholm School of Economics
Oscar Syrén | Analyst
Introducing Oscar, our Data-Driven Growth Star. Combining analytical precision with a passion for digital commerce, Oscar helps brands unlock their full potential through informed decision-making and continuous optimization.
Holds a M.Sc. degree in International Marketing & Brand Management from Lund University.
Stina Pettersson | Analyst
Introducing Stina. With a background in Business Administration and Marketing Stina combines analytical precision with creative flair to deliver measurable results in performance marketing.
As a former collegiate elite athlete, she brings the same discipline, focus, and resilience from the sports arena into her profession. Her experience of competing in the U.S. has shaped her into a structured, ambitious, and internationally minded professional ready to make an impact.
Holds a B.Sc. in Business Administration & Marketing from University of Portland.
Mikael Christensson | CEO
Mikael has almost 15 years of industry experience, co-founded Waldor & Co. and Gasello.com, served over 15 brands as a freelance consultant, prior to founding Actital in 2017. He started his career as management consultant for Accenture.
Holds a M.Sc. degree in Industrial Engineering and Management at Chalmers University of Technology, specialized in Economics of Innovation.
Andreas Christensson | Advisor
Meet Andreas, the CEO of our sister company Waldor & Co. With over 10 years of Ecommerce experience, Andreas is a valuable contributor to our ongoing discussions and strategy development. Before Waldor & Co., Andreas co-founded the successful D2c brand Dope Snow. Andreas has also held leadership positions at Footway Group and Zalando.
Holds a M.Sc. degree in Business and Economics at Lund University.
