Facebook & Instagram Ads
We are engineers and economists with passion for data analysis, proving that setting up a scalable funnel is the key to a successful eCommerce strategy.
We have extensive experience and proof of concept with global scaling of direct-to-consumer eCommerce brands using Facebook and Instagram paid advertising. We focus on the overall eCommerce sales funnel including complementary scalable marketing channels, therefore we call us an eCommerce growth agency rather than a traditional Facebook agency.
“Actital has developed our Facebook/Instagram Ads from the very beginning to become our most important growth channel, reaching over 20 million in sales. We are now scaling with positive ROI outside of Sweden”
— Erik Magnuson - Co-founder Soft Goat
Continuously improving a scalable Facebook Ads funnel
Our overall mission with Facebook Ads is leveraging top-line growth through a scalable sales funnel. By analyzing business model and data, we set up a funnel from where we scale.
Our work process is iterative with continuous data analysis, development of the account structure, and fallback to strategy. We work closely and fully transparent with our clients in order to improve overall company processes, business case, complementary channels etc.. The long-term goal is to increase leverage in eCommerce sales.
Account Strategy
Calculating target KPIs for different levels of the funnel and different markets based on overall strategy, business model and budget. Building a scalable structure and action plan depending on these targets.
Developing Funnel
Developing structure in different levels of the funnel, from top to bottom. Setting up creative processes, continuous tests and actions connected to KPI results on all levels of the structure.
Data Analysis
Continuous data analysis on all markets and levels of the structure. Finding evidence in the data and comparing with growth KPIs. Analyzing delivery in complementary channels, aggregating numbers.
Unique (ongoing) proof of concept scaling WALDOR & Co. globally.
The owners of Actital founded WALDOR & Co. with a clear vision to build a global D2C eCommerce brand. A few years later, Waldor has grown to over 50M in yearly sales, delivering watches to more than 120 markets. Facebook & Instagram Ads are a big part of the profitable and scalable sales funne